System 02 · Ads
Ads that end in a booked call, not a like.
We run Meta and Google campaigns for local businesses with one rule. Every ad has one offer, one audience and one landing page, and every lead it produces gets answered in seconds.
What we build
The whole path, not only the ad.
An ad starts a sequence. If the landing page is vague or the reply comes tomorrow, the spend is wasted however good the creative is.
A first step worth taking: a free intro class, a site visit with a written quote, a seasonal tune-up. We help you pick it.
Facebook and Instagram ads with lead forms or landing pages, aimed at the neighbourhoods you serve.
Ads on searches that signal intent, like "basement contractor Oakville", with negative keywords to filter out the wrong searches.
One page per offer, matching the ad's promise word for word, with booking built in.
Meta Pixel and Google Ads conversion tags fire on real leads, so the platforms optimise for bookings, not clicks.
What you spent, how many people booked, what each booking cost, and what we're changing next.
How it runs
Start small, then scale what books.
Agree the first step, the service area and a monthly test budget you're comfortable with.
Pixel, conversion tags and follow-up connected and test-fired before a dollar is spent.
A few variations run side by side. We watch cost per booked call, not cost per click.
Pause what doesn't book, put more behind what does, and refresh creative before it goes stale.
Straight answers
Before you spend a dollar.
You keep the ad account, the data and the audiences, always.
How much should I spend on ads?
Enough to get a meaningful number of leads in a month for your area and offer. We size it with you on the call and don't promise results for any budget before testing.
Can you guarantee leads?
No, and be careful with anyone who does. We can guarantee the setup: a clear offer, correct tracking and instant follow-up on every lead.
Do I need a new website before running ads?
Not always. A focused landing page per offer is often enough to start, and the full site can come later.
Who owns the ad account?
You do. Ad spend is paid directly to Meta or Google from your own account, and you keep the data and audiences.
Read next
Guides on ads
Facebook (Meta) Ads vs Google Ads for Local Businesses
Facebook ads vs Google ads for local service businesses: demand capture vs creation, which fits your offer, tracking setup and judging cost per booking.
Read the article →Speed to Lead: How Fast Should a Small Business Reply?
Speed to lead matters more than most owners think. How to test your own lead response time, write an instant reply, and decide what to automate vs keep human.
Read the article →AI Follow-Up for Ontario Businesses: Staying CASL-Safe
What AI follow-up and AI receptionists can and can't do for Ontario small businesses, when to hand off to a human, and the CASL basics each message must meet.
Read the article →Book a call
Find the leak first. Then fix it.
Thirty minutes. We look at how leads reach you today, where they slip, and which one system would pay back first. You leave with the answer whether or not we work together.